diff --git a/apps/website/components/ai/ask-dialog.tsx b/apps/website/components/ai/ask-dialog.tsx
index 705ff5af..b55946d6 100644
--- a/apps/website/components/ai/ask-dialog.tsx
+++ b/apps/website/components/ai/ask-dialog.tsx
@@ -9,6 +9,7 @@ import {
   useRef,
   useState,
 } from "react";
+import { track } from "@vercel/analytics";
 import { Loader2, X } from "lucide-react";
 import { cn } from "@/lib/cn";
 import Link from "fumadocs-core/link";
@@ -118,12 +119,18 @@ function AskAIInput({
   onEscape?: () => void;
   showEscButton?: boolean;
 }) {
-  const { status, sendMessage } = useChatContext();
+  const { status, sendMessage, messages } = useChatContext();
   const [input, setInput] = useState("");
   const inputRef = useRef<HTMLInputElement>(null);
   const isLoading = status === "streaming" || status === "submitted";
   const onStart = () => {
     if (input.trim()) {
+      track("ai_question_submitted", {
+        question: input.trim(),
+        location: "Ask AI Dialog",
+        not_first_message: messages.length > 0,
+      });
+
       void sendMessage({ text: input });
       setInput("");
     }
diff --git a/apps/website/components/animated-link.tsx b/apps/website/components/animated-link.tsx
index 7b06665e..78a1718f 100644
--- a/apps/website/components/animated-link.tsx
+++ b/apps/website/components/animated-link.tsx
@@ -4,16 +4,22 @@ import Link from "next/link";
 import { cn } from "@/lib/cn";
 import { usePathname } from "next/navigation";
 import { forwardRef } from "react";
+import { track } from "@vercel/analytics";
 
 interface AnimatedLinkProps
   extends React.AnchorHTMLAttributes<HTMLAnchorElement> {
   href: string;
   children: React.ReactNode;
   className?: string;
+  trackIntent?: string;
+  trackLocation?: string;
 }
 
 export const AnimatedLink = forwardRef<HTMLAnchorElement, AnimatedLinkProps>(
-  ({ href, children, className = "", ...props }, ref) => {
+  (
+    { trackIntent, trackLocation, href, children, className = "", ...props },
+    ref
+  ) => {
     const pathname = usePathname();
     // caveats
     const isActive =
@@ -21,12 +27,23 @@ export const AnimatedLink = forwardRef<HTMLAnchorElement, AnimatedLinkProps>(
       (href === "/docs" && pathname.startsWith("/docs")) ||
       (href === "/blog" && pathname.startsWith("/blog"));
 
+    const handleClick = (event: React.MouseEvent<HTMLAnchorElement>) => {
+      track("link clicked", {
+        location: trackLocation || pathname || "unknown",
+        intent: trackIntent || "navigation",
+        href: href,
+      });
+
+      props.onClick?.(event);
+    };
+
     return (
       <Link
         href={href}
         ref={ref}
         {...props}
         className={cn("relative group", className)}
+        onClick={handleClick}
       >
         {children}
         <div
diff --git a/apps/website/components/home/hero.tsx b/apps/website/components/home/hero.tsx
index 0f4b7a8c..4eccd617 100644
--- a/apps/website/components/home/hero.tsx
+++ b/apps/website/components/home/hero.tsx
@@ -29,10 +29,20 @@ export const HomeHero = () => {
       /> */}
       <Shader />
       <div className="flex items-center justify-center gap-2">
-        <Button variant="primary" asChild>
+        <Button
+          variant="primary"
+          asChild
+          trackIntent="get started"
+          trackLocation="home hero"
+        >
           <Link href="/docs">Get started</Link>
         </Button>
-        <Button variant="secondary" asChild>
+        <Button
+          variant="secondary"
+          asChild
+          trackIntent="deploy to vercel"
+          trackLocation="home hero"
+        >
           <Link
             href="https://vercel.com/new/clone?demo-description=The%20TypeScript%20MCP%20framework&demo-image=%2F%2Fimages.ctfassets.net%2Fe5382hct74si%2FasHTCFA47swQRiCYbWJDl%2F85fc42d9ef2dae4312744a964251f223%2Fimage__7_.png&demo-title=xmcp%20boilerplate&demo-url=https%3A%2F%2Fxmcp-template.vercel.app%2F&from=templates&project-name=xmcp%20boilerplate&project-names=Comma%20separated%20list%20of%20project%20names%2Cto%20match%20the%20root-directories&repository-name=xmcp-boilerplate&repository-url=https%3A%2F%2Fgithub.com%2Fvercel%2Fexamples%2Ftree%2Fmain%2Fframework-boilerplates%2Fxmcp&root-directories=List%20of%20directory%20paths%20for%20the%20directories%20to%20clone%20into%20projects&skippable-integrations=1"
             target="_blank"
diff --git a/apps/website/components/page-actions.tsx b/apps/website/components/page-actions.tsx
index 19d1f02f..57a196eb 100644
--- a/apps/website/components/page-actions.tsx
+++ b/apps/website/components/page-actions.tsx
@@ -4,12 +4,19 @@ import { cn } from "../lib/cn";
 import { useCopyButton } from "fumadocs-ui/utils/use-copy-button";
 import { Icons } from "./icons";
 import Link from "next/link";
+import { track } from "@vercel/analytics";
 
 const cache = new Map<string, string>();
 
 export function PageActions({ markdownUrl }: { markdownUrl: string }) {
   const [isLoading, setLoading] = useState(false);
   const [checked, onClick] = useCopyButton(async () => {
+    track("docs action clicked", {
+      action: "copy_markdown",
+      markdownUrl: markdownUrl,
+      location: "docs_page_actions",
+    });
+
     const cached = cache.get(markdownUrl);
     if (cached) return navigator.clipboard.writeText(cached);
 
@@ -111,6 +118,14 @@ export function PageActions({ markdownUrl }: { markdownUrl: string }) {
           className={cn(
             "text-sm py-1 px-0 inline-flex items-center gap-2 text-brand-neutral-100 hover:text-brand-white transition-colors duration-200 bg-transparent hover:bg-transparent [&_svg]:size-3 justify-start border-0"
           )}
+          onClick={() => {
+            track("docs action clicked", {
+              action: item.title.toLowerCase().replace(/\s+/g, "_"),
+              markdownUrl: markdownUrl,
+              location: "docs_page_actions",
+              destination: item.href.toString(),
+            });
+          }}
         >
           {item.icon}
           {item.title}
diff --git a/apps/website/components/showcase/form.tsx b/apps/website/components/showcase/form.tsx
index 94a86093..bb7bbbd3 100644
--- a/apps/website/components/showcase/form.tsx
+++ b/apps/website/components/showcase/form.tsx
@@ -3,6 +3,7 @@
 import { useState, useEffect } from "react";
 import { createShowcaseSubmission } from "./actions";
 import Image from "next/image";
+import { track } from "@vercel/analytics";
 import { cn } from "../../utils/cn";
 
 interface FormData {
@@ -117,6 +118,11 @@ export function ShowcaseForm() {
 
       if (result.success) {
         setShowSuccessMessage(true);
+
+        track("showcase_submission", {
+          name: formData.name,
+          repositoryUrl: formData.repositoryUrl,
+        });
       } else {
         if (result.errors) {
           setErrors(result.errors);
@@ -302,8 +308,8 @@ export function ShowcaseForm() {
                     errors.logo
                       ? "border border-red-500"
                       : logoPreview
-                        ? "border border-[#333333]"
-                        : "border border-dashed border-[#333333]",
+                      ? "border border-[#333333]"
+                      : "border border-dashed border-[#333333]",
                     showSuccessMessage &&
                       "opacity-50 cursor-not-allowed hover:bg-transparent"
                   )}
diff --git a/apps/website/components/ui/button.tsx b/apps/website/components/ui/button.tsx
index f6fed341..62ea7f1f 100644
--- a/apps/website/components/ui/button.tsx
+++ b/apps/website/components/ui/button.tsx
@@ -1,7 +1,10 @@
+"use client";
+
 import * as React from "react";
 import { Slot } from "@radix-ui/react-slot";
 import { cva, type VariantProps } from "class-variance-authority";
 import { cn } from "@/lib/cn";
+import { track } from "@vercel/analytics";
 
 const variants = {
   primary:
@@ -31,13 +34,39 @@ interface ButtonProps
   extends Omit<React.ButtonHTMLAttributes<HTMLButtonElement>, "color">,
     VariantProps<typeof buttonVariants> {
   asChild?: boolean;
+  trackIntent?: string;
+  trackLocation?: string;
 }
 
 const Button = React.forwardRef<HTMLButtonElement, ButtonProps>(
-  ({ className, variant, color, size, asChild = false, ...props }, ref) => {
+  (
+    {
+      trackIntent,
+      trackLocation,
+      className,
+      variant,
+      color,
+      size,
+      asChild = false,
+      onClick,
+      ...props
+    },
+    ref
+  ) => {
     const Comp = asChild ? Slot : "button";
+
+    const handleClick = (event: React.MouseEvent<HTMLButtonElement>) => {
+      track("button clicked", {
+        location: trackLocation || window?.location?.pathname || "unknown",
+        intent: trackIntent || "unknown",
+      });
+
+      onClick?.(event);
+    };
+
     return (
       <Comp
+        onClick={handleClick}
         className={cn(buttonVariants({ variant, color, size, className }))}
         ref={ref}
         {...props}