diff --git a/.changeset/chilly-melons-go.md b/.changeset/chilly-melons-go.md
new file mode 100644
index 0000000000..486d47842d
--- /dev/null
+++ b/.changeset/chilly-melons-go.md
@@ -0,0 +1,5 @@
+---
+"@bigcommerce/catalyst-core": patch
+---
+
+Bump TTL for URL lookups in with-routes middleware to 24 hours
diff --git a/core/middlewares/with-routes.ts b/core/middlewares/with-routes.ts
index 162c7f52d5..4eb17f3da3 100644
--- a/core/middlewares/with-routes.ts
+++ b/core/middlewares/with-routes.ts
@@ -183,7 +183,7 @@ const updateRouteCache = async (
 ): Promise<RouteCache> => {
   const routeCache: RouteCache = {
     route: await getRoute(pathname, channelId),
-    expiryTime: Date.now() + 1000 * 60 * 30, // 30 minutes
+    expiryTime: Date.now() + 1000 * 60 * 60 * 24, // 24 hours
   };
 
   event.waitUntil(kv.set(kvKey(pathname, channelId), routeCache));