diff --git a/funnel/assets/js/utils/analytics.js b/funnel/assets/js/utils/analytics.js
index d7e751064..5cd5265a9 100644
--- a/funnel/assets/js/utils/analytics.js
+++ b/funnel/assets/js/utils/analytics.js
@@ -8,6 +8,15 @@ const Analytics = {
         value,
       });
     }
+    if (typeof window._paq !== 'undefined') {
+      let _paq = window._paq;
+      gtag('event', category, {
+        event_category: action,
+        event_label: label,
+        value,
+      });
+      _paq.push(['trackEvent', category, action, label, value]);
+    }
   },
   init() {
     // Send click events to Google analytics
diff --git a/funnel/templates/account_menu.html.jinja2 b/funnel/templates/account_menu.html.jinja2
index 039d88321..db9be1cae 100644
--- a/funnel/templates/account_menu.html.jinja2
+++ b/funnel/templates/account_menu.html.jinja2
@@ -112,7 +112,7 @@
       {{ csrf_tag() }}
       <button class="mui-btn mui-btn--nostyle text-capitalize header__dropdown__item header__dropdown__item--flex mui--text-subhead mui--text-light"
               type="submit"
-              data-cy="Logout">
+              data-cy="Logout" data-ga="Logout">
         <span class="profile-avatar profile-avatar--bigger margin-right">{{ faicon(icon='sign-out', baseline=false) }}</span>{% trans %}Logout{% endtrans %}
       </button>
     </form>
diff --git a/funnel/templates/layout.html.jinja2 b/funnel/templates/layout.html.jinja2
index 7ed7c351d..0929c5451 100644
--- a/funnel/templates/layout.html.jinja2
+++ b/funnel/templates/layout.html.jinja2
@@ -219,7 +219,7 @@
                     </div>
                   {%- elif request.endpoint != 'login' %}
                     <a href="{{ url_for('login') }}"
-                      class="mui-btn mui-btn--primary mui-btn--small mui-btn--raised header__button" id="login-nav">{% trans %}Login{% endtrans %}</a>
+                      class="mui-btn mui-btn--primary mui-btn--small mui-btn--raised header__button" id="login-nav" data-ga="Login">{% trans %}Login{% endtrans %}</a>
                   {%- else %}
                     {# On the login page, remove the login button but occupy the spot -#}
                     <div></div>
diff --git a/funnel/templates/macros.html.jinja2 b/funnel/templates/macros.html.jinja2
index 89523305a..4c4d1404f 100644
--- a/funnel/templates/macros.html.jinja2
+++ b/funnel/templates/macros.html.jinja2
@@ -74,9 +74,9 @@
         <a class="mui--text-light" href="{{ url_for('login', next=request.path) }}" data-ga="Login to save project" aria-label="{% trans %}Login to save this project{% endtrans %}">{{ faicon(icon='bookmark', baseline=true, icon_size=iconsize, css_class="mui--text-light") }}</a>
       {%- else %}
         <input type="hidden" name="save" value=""/>
-        <button type="submit" value="true" class="mui-btn mui-btn--nostyle animate-btn {% if not project.is_saved_by(current_auth.user) %} animate-btn--show {% endif %}" data-ga="Save this project" onclick="this.form.save.value=this.value" data-cy="bookmark" aria-label="{% trans %}Save this project{% endtrans %}">{{ faicon(icon='bookmark', baseline=true, icon_size=iconsize, css_class="mui--text-light") }}
+        <button type="submit" value="true" class="mui-btn mui-btn--nostyle animate-btn {% if not project.is_saved_by(current_auth.user) %} animate-btn--show {% endif %}" data-ga="Save this project" onclick="this.form.save.value=this.value" data-cy="bookmark" aria-label="{% trans %}Save this project{% endtrans %}" data-ga="bookmark">{{ faicon(icon='bookmark', baseline=true, icon_size=iconsize, css_class="mui--text-light") }}
         </button>
-        <button type="submit" value="false" class="mui-btn mui-btn--nostyle animate-btn animate-btn--saved{% if project.is_saved_by(current_auth.user) %} animate-btn--show {% endif %}" data-ga="Unsave this project" onclick="this.form.save.value=this.value" data-cy="bookmarked" aria-label="{% trans %}Unsave this project{% endtrans %}">{{ faicon(icon='bookmark-solid', baseline=true, icon_size=iconsize, css_class="bookmarked") }}</button>
+        <button type="submit" value="false" class="mui-btn mui-btn--nostyle animate-btn animate-btn--saved{% if project.is_saved_by(current_auth.user) %} animate-btn--show {% endif %}" data-ga="Unsave this project" onclick="this.form.save.value=this.value" data-cy="bookmarked" aria-label="{% trans %}Unsave this project{% endtrans %}" data-ga="unsave project">{{ faicon(icon='bookmark-solid', baseline=true, icon_size=iconsize, css_class="bookmarked") }}</button>
       {%- endif %}
     </div>
   </form>
@@ -440,7 +440,7 @@
 {%- macro add_submission_btn(project) %}
   {%- if project.state.PUBLISHED %}
     <div class="project-details__box__content--lesspadding propose js-cfp-status {% if not project.cfp_state.OPEN -%} mui--hide {%- endif %}">
-      <a class="mui-btn mui-btn--accent mui-btn--raised display-block" href="{{ project.url_for('new_proposal') }}" data-cy="propose-a-session">{% trans %}Make a submission{% endtrans %}</a>
+      <a class="mui-btn mui-btn--accent mui-btn--raised display-block" href="{{ project.url_for('new_proposal') }}" data-cy="propose-a-session" data-ga="Make a submission">{% trans %}Make a submission{% endtrans %}</a>
       {% if project.cfp_end_at_localized -%}<p class="mui--text-body2 mui--text-light">{% trans date=project.cfp_end_at_localized|datetime(format='dd MMM YYYY, hh:mm a') %}Accepting submissions till {{ date }}{% endtrans %}</p>{% endif %}
     </div>
   {%- endif %}
@@ -467,7 +467,7 @@
       {% endif %}
       {%- if account.membership_project and not is_member %}
         <div class="profile-card__btn-wrapper">
-          <p class=" mui--text-center mui--text-caption mui--text-light top-padding margin-bottom">{% trans tcount=account.published_project_count, count=account.published_project_count|numberformat %}One project{% pluralize tcount %}{{ count }} projects{% endtrans %}</p>
+          <p class="mui--text-center mui--text-caption mui--text-light top-padding margin-bottom">{% trans tcount=account.published_project_count, count=account.published_project_count|numberformat %}One project{% pluralize tcount %}{{ count }} projects{% endtrans %}</p>
           <a class="mui-btn mui-btn--primary mui-btn--raised full-width-btn" href="{{ account.url_for(_anchor='membership') }}" data-ga="Become a member(homepage)">{% trans %}Become a member{% endtrans %}</a>
         </div>
       {% else %}
@@ -476,7 +476,7 @@
         {% endif %}
         <div class="profile-card__btn-wrapper">
           <p class=" mui--text-center mui--text-caption mui--text-light top-padding margin-bottom">{% trans tcount=account.published_project_count, count=account.published_project_count|numberformat %}One project{% pluralize tcount %}{{ count }} projects{% endtrans %}</p>
-          <a class="mui-btn mui-btn--dark mui-btn--raised full-width-btn" href="{{ account.url_for() }} ">{% trans %}Explore{% endtrans %}</a>
+          <a class="mui-btn mui-btn--dark mui-btn--raised full-width-btn" href="{{ account.url_for() }} " data-ga="Explore account(homepage)">{% trans %}Explore{% endtrans %}</a>
         </div>
       {% endif %}
     </div>
diff --git a/funnel/templates/profile.html.jinja2 b/funnel/templates/profile.html.jinja2
index 8bb7b167d..c5b915bcd 100644
--- a/funnel/templates/profile.html.jinja2
+++ b/funnel/templates/profile.html.jinja2
@@ -188,7 +188,7 @@
                   <div class="membership-container__btn-wrapper"><button class="mui-btn mui-btn--accent mui-btn--small zero-bottom-margin zero-top-margin mui--is-disabled display-block">{% trans %}You are a member{% endtrans %}</button></div>
                 {% elif membership_project.features.show_tickets %}
                   <div class="membership-container__btn-wrapper">
-                    <button class="js-open-ticket-widget mui-btn mui-btn--primary price-btn zero-bottom-margin zero-top-margin display-block">
+                    <button class="js-open-ticket-widget mui-btn mui-btn--primary price-btn zero-bottom-margin zero-top-margin display-block" data-ga="Become a member">
                       <span class="price-btn__txt" data-cy="unregistered">{% trans %}Become a member{% endtrans %}</span>
                       <span class="price-btn__txt price-btn__txt--smaller primary-color-lighter-txt js-tickets-available"><span class="js-ticket-price"></span></span>
                       <span class="price-btn__txt price-btn__txt--smaller mui--text-light js-tickets-not-available mui--hide">{% trans %}Sales closed{% endtrans %}</span>
diff --git a/funnel/templates/profile_layout.html.jinja2 b/funnel/templates/profile_layout.html.jinja2
index 01c2e51cf..d5a90f791 100644
--- a/funnel/templates/profile_layout.html.jinja2
+++ b/funnel/templates/profile_layout.html.jinja2
@@ -43,10 +43,10 @@
                 {% endif %}
                 <div>
                   {%- if featured_project.livestream_urls %}
-                    <a class="mui-btn mui-btn--primary mui-btn--raised" aria-label="{% trans %}Watch livestream{% endtrans %}" href="{{ featured_project.url_for() }}">{% trans %}Livestream{% endtrans %}</a>
+                    <a class="mui-btn mui-btn--primary mui-btn--raised" aria-label="{% trans %}Watch livestream{% endtrans %}" href="{{ featured_project.url_for() }}" data-ga="Watch livestream">{% trans %}Livestream{% endtrans %}</a>
                   {%- endif %}
                   {%- if current_sessions.sessions|length > 0 %}
-                    <a class="mui-btn mui-btn--primary mui-btn--raised" href="{{ featured_project.url_for('schedule') }}">{% trans %}Schedule{% endtrans %}</a>
+                    <a class="mui-btn mui-btn--primary mui-btn--raised" href="{{ featured_project.url_for('schedule') }}" data-ga="Live schedule">{% trans %}Schedule{% endtrans %}</a>
                   {%- endif %}
                 </div>
               </div>
@@ -75,14 +75,14 @@
             <div class="grid__col-md-6 grid__col-lg-7 mui--text-left spotlight-container__details mui--hidden-xs mui--hidden-sm mui--hidden-md">
               <div class="flex-wrapper flex-wrapper--center flex-wrapper--space-between margin-bottom">
                 <div class="flex-wrapper flex-wrapper--center">
-                    <a href="{{ featured_project.account.absolute_url }}" class="profile-avatar margin-right" data-ga="View account">
+                    <a href="{{ featured_project.account.absolute_url }}" class="profile-avatar margin-right" data-ga="View spotlight account">
                     {%- if featured_project.account.logo_url.url %}
                       <img src="{{ featured_project.account.logo_url.resize(img_size.profile_logo_small) }}" alt="{{ featured_project.account.title }}"/>
                     {% else %}
                       <img src="{{ url_for('static', filename='img/default-profile-logo.png') }}" alt="{{ featured_project.account.title }}"/>
                     {% endif %}
                     </a>
-                    <a href="{{ featured_project.account.absolute_url }}" class="profile-avatar-title mui--text-subhead text-bold mui--text-dark nounderline" data-ga="View account">{{ featured_project.account.title }}</a>
+                    <a href="{{ featured_project.account.absolute_url }}" class="profile-avatar-title mui--text-subhead text-bold mui--text-dark nounderline" data-ga="View spotlight account">{{ featured_project.account.title }}</a>
                   </a>
                 </div>
                 {%- if not current_auth.is_anonymous %}
@@ -93,7 +93,7 @@
               <h3 class="mui--text-headline text-bold" data-cy="spotlight-project"><a href="{{ featured_project.url_for() }}" class="mui--text-dark nounderline">{{ featured_project.title }}</a></h3>
               <p class="mui--text-subhead mui--text-light js-truncate" data-truncate-lines="2">{{ featured_project.tagline }}</p>
               <div class="bottom-padding mui--text-light mui--hidden-lg mui--hidden-xl">{% if featured_project.primary_venue %}{{ faicon(icon='map-marker-alt', icon_size='caption', baseline=false) }} {% if featured_project.primary_venue.city %}{{ featured_project.primary_venue.city }}{% else %}{{ featured_project.primary_venue.title }}{% endif %}{% elif featured_project.location %}{{ faicon(icon='map-marker-alt', icon_size='caption', baseline=false) }} {{ featured_project.location }}{% endif %}</div>
-              <a href="{{ featured_project.url_for() }}" class="mui--text-body2 text-uppercase nounderline">{% trans %}Learn more{% endtrans %}</a>
+              <a href="{{ featured_project.url_for() }}" class="mui--text-body2 text-uppercase nounderline" data-ga="View spotlight project">{% trans %}Learn more{% endtrans %}</a>
             </div>
             <div class="grid__col-md-1 grid__col-lg-1 mui--hidden-xs mui--hidden-sm mui--hidden-md">
             </div>
@@ -116,7 +116,7 @@
                   {% endif %}
                 </div>
                 <div class="card__image-wrapper {% if not featured_project.bg_image.url %}card__image-wrapper--default{% endif %}">
-                  <a href="{{ featured_project.url_for() }}" data-cy-title="{{ featured_project.title }}" data-ga="View featured project">
+                  <a href="{{ featured_project.url_for() }}" data-cy-title="{{ featured_project.title }}" data-ga="View spotlight project">
                   {% if featured_project.bg_image.url %}
                     <img class="card__image js-lazyload-img" data-src="{{ featured_project.bg_image.resize(img_size.card_banner) }}" alt="{{ featured_project.title }}"/>
                     <noscript>
diff --git a/funnel/templates/project_layout.html.jinja2 b/funnel/templates/project_layout.html.jinja2
index 1d002d3d1..94bbdc821 100644
--- a/funnel/templates/project_layout.html.jinja2
+++ b/funnel/templates/project_layout.html.jinja2
@@ -145,7 +145,7 @@
 {% macro buy_button(project, include_eyebrow_text=true) %}
   <div class="register-block__content">
     {% if include_eyebrow_text %}<span class="register-block__content__txt mui--text-light">{% trans %}Hybrid access (members only){% endtrans %}</span>{% endif %}
-    <button class="js-open-ticket-widget register-block__btn mui-btn mui-btn--primary">
+    <button class="js-open-ticket-widget register-block__btn mui-btn mui-btn--primary" data-ga="Buy tickets">
       {% if project.features.subscription %}
         <span class="register-block__btn__txt" data-cy="unregistered">{% trans %}Become a member{% endtrans %}</span>
       {%- else %}
@@ -176,7 +176,7 @@
             <form action="{{ project.url_for('deregister') }}" method="post" class="form-inline">
               {{ csrf_tag() }}
               <div class="mui--text-right">
-                <button class="mui-btn mui-btn--raised" type="submit" name="submit" value="no" data-cy="cancel-rsvp">{% if project.features.follow_mode %}{% trans %}Stop following{% endtrans %}{% else %}{% trans %}Confirm cancellation{% endtrans %}{% endif %}</button>
+                <button class="mui-btn mui-btn--raised" type="submit" name="submit" value="no" data-cy="cancel-rsvp" data-ga="cancel-rsvp">{% if project.features.follow_mode %}{% trans %}Stop following{% endtrans %}{% else %}{% trans %}Confirm cancellation{% endtrans %}{% endif %}</button>
               </div>
             </form>
           </div>
@@ -483,10 +483,10 @@
               <a id="submissions" class="js-spa-navigate sub-navbar__item mui--text-subhead mui--text-dark {% if current_page == 'submissions' %}sub-navbar__item--active{%- endif %}" href="{{ project.url_for('view_proposals') }}" data-cy-navbar="submissions">{% trans %}Submissions{% endtrans %} <span class="sub-navbar__item__icon mui--pull-right">{{ faicon(icon='chevron-right', icon_size='subhead') }}</span></a>
             {%- endif %}
             {%- if project.current_roles.editor or project.schedule_start_at or current_page == 'schedule' %}
-              <a id="schedule" class="js-spa-navigate sub-navbar__item mui--text-subhead mui--text-dark {% if current_page == 'schedule' %}sub-navbar__item--active{%- endif %}" href="{{ project.url_for('schedule') }}" data-cy-navbar="schedule">{% trans %}Schedule{% endtrans %} <span class="sub-navbar__item__icon mui--pull-right">{{ faicon(icon='chevron-right', icon_size='subhead') }}</span></a>
+              <a id="schedule" class="js-spa-navigate sub-navbar__item mui--text-subhead mui--text-dark {% if current_page == 'schedule' %}sub-navbar__item--active{%- endif %}" href="{{ project.url_for('schedule') }}" data-cy-navbar="schedule" data-ga="Schedule">{% trans %}Schedule{% endtrans %} <span class="sub-navbar__item__icon mui--pull-right">{{ faicon(icon='chevron-right', icon_size='subhead') }}</span></a>
             {%- endif %}
             {% if project.has_sessions_with_video %}
-              <a id="videos" class="js-spa-navigate sub-navbar__item mui--text-subhead mui--text-dark {% if current_page == 'videos' %}sub-navbar__item--active{%- endif %}" href="{{ project.url_for('session_videos') }}" data-cy-navbar="videos">{% trans %}Videos{% endtrans %} <span class="sub-navbar__item__icon mui--pull-right">{{ faicon(icon='chevron-right', icon_size='subhead') }}</span></a>
+              <a id="videos" class="js-spa-navigate sub-navbar__item mui--text-subhead mui--text-dark {% if current_page == 'videos' %}sub-navbar__item--active{%- endif %}" href="{{ project.url_for('session_videos') }}" data-cy-navbar="videos" data-ga="Videos">{% trans %}Videos{% endtrans %} <span class="sub-navbar__item__icon mui--pull-right">{{ faicon(icon='chevron-right', icon_size='subhead') }}</span></a>
             {%- endif %}
             <a id="crew" class="js-spa-navigate sub-navbar__item mui--text-subhead mui--text-dark {% if current_page == 'crew' %}sub-navbar__item--active{%- endif %}" href="{{ project.url_for('crew') }}" data-cy-navbar="crew">{% trans %}Crew{% endtrans %} <span class="sub-navbar__item__icon mui--pull-right">{{ faicon(icon='chevron-right', icon_size='subhead') }}</span></a>
           </nav>
diff --git a/funnel/templates/rsvp_modal.html.jinja2 b/funnel/templates/rsvp_modal.html.jinja2
index bb069ad82..555978463 100644
--- a/funnel/templates/rsvp_modal.html.jinja2
+++ b/funnel/templates/rsvp_modal.html.jinja2
@@ -17,7 +17,7 @@
     </div>
     <p class="mui--text-body2 top-padding zero-bottom-margin">{% trans %}This will share your name and email address or phone number with the project’s promoter so they can keep you updated. You can cancel your registration at any time{% endtrans %}</p>
     <div class="mui--text-right">
-      <button class="mui-btn mui-btn--raised" type="submit" name="submit" value="yes" data-cy="confirm">{% trans %}Confirm{% endtrans %}</button>
+      <button class="mui-btn mui-btn--raised" type="submit" name="submit" value="yes" data-cy="confirm" data-ga="confirm">{% trans %}Confirm{% endtrans %}</button>
     </div>
   </form>
   {{ json_form_template() }}