new: affiliate business

Author: xy-241

content/Finance/Affiliate Business.md

@@ -0,0 +1,63 @@
+---
+Author:
+  - Xinyang YU
+Author Profile:
+  - https://linkedin.com/in/xinyang-yu
+tags:
+  - finance
+Creation Date: 2024-12-22, 13:39
+Last Date: 2024-12-22T18:27:49+08:00
+References: 
+draft: 
+description: Affiliate apps do not save you the most!
+---
+>[!abstract] Affiliate apps does not save you the most!
+> Using affiliate apps like Honey and ShopBack doesn’t save you the most money. You should [[#Take Control Be Your Own Affiliate!]].
+
+## Understanding How Online Affiliate Marketing Works
+---
+- Affiliate businesses rely on **last-click attribution** to credit referrals
+
+### Last-click Attribution
+
+1. When you click on a referral link, it redirects you to the product page and inserts a cookie with the referral’s ID
+2. When you make a purchase, the referral information, including the cookie value, is sent to the merchant
+3. The merchant credits the sale to the affiliate associated with the cookie
+
+## Why Third-Party Affiliate Businesses Fall Short?
+---
+- Third-party affiliate businesses often take the last-click attribution when users activate their services. Companies like Honey encourage users to do so by marketing their services as a quick way to find the biggest discount (which is often false, but they argue with time-sensitive discounts and similar sales tactics.)
+
+>[!important] Damage
+> **Referrers lose rewards** because, even though consumers accessed the product via their referral link, the third-party affiliate business overrides the cookie value with its own referral ID and claims the [[#Last-click Attribution|last-click attribution]].
+> 
+> **Consumers only gets a portion** of the affiliate value when using apps like Honey or ShopBack. This process is not entirely transparent, and consumers often miss out on the full benefits.
+
+
+## Not the Best Deal: Who Really Benefits?
+---
+- Affiliate businesses partner with merchants to maximise their profits, often sacrificing consumer benefits
+
+>[!important]
+> **Merchants pay affiliate businesses** to have their products promoted.
+> 
+> **Consumers receive smaller rewards** while affiliate businesses earn more.
+
+
+## Take Control: Be Your Own Affiliate!
+---
+- Instead of relying on third-party apps, join affiliate programs directly!
+
+>[!tool] Popular affiliates program
+> - [Shopee Affiliates](https://affiliate.shopee.sg) – [Program inquiry](https://help.shopee.sg/portal/webform/60865d8e97b24b49b2b1843d547fdd98)
+> - [Taobao Overseas Affiliates](https://pub.world.taobao.com) – More details available [here](https://mo.m.taobao.com/overseas_helpcenter)
+> - [Nike Affiliate Program](https://www.nike.com/help/a/nike-affiliate-program)
+>   
+> Let me know in the comments if there are any other great affiliate programs to sign up for!
+
+
+## References
+---
+- [Last-Click Attribution in Affiliate Marketing: Definition and Examples](https://www.growann.com/glossary/last-click-attribution)
+- [EXPOSED: How The Honey App Makes Money! - YouTube](https://youtu.be/Lvvq2wYubEU)
+- [Exposing the Honey Influencer Scam - YouTube](https://youtu.be/vc4yL3YTwWk?si=T5CBbgTTJllV0rcj)